USE ROI OF INDOOR MAPS TO CREATE NEW SOLUTIONS IN MARKETING

Choosing to use ROI of indoor maps can help achieve the perfect marketing effect. The effectiveness of this solution will be revealed in detail in the article below.

ROI of indoor maps is what helps sellers come up with very creative marketing solutions. The effectiveness of this option is also appreciated when used. Specifically, Digimap information will be shared with you when viewing the following article.

So what is ROI of indoor maps?

Want to know how to effectively use ROI of indoor maps in your marketing campaign? So first you must know what this ROI is? Simply put, ROI is the investment benefit that indoor maps can bring. This is a measure of the performance or benefit from using indoor maps.

ROI from using indoor maps is compelling

For the application of indoor maps for marketing strategies, ROI is the factor used to evaluate the results that this technology brings. In fact, ROI from choosing indoor mapping technology is always very high. Just applying it skillfully will help your marketing activities get the ideal results you expect.

Characteristics to know about ROI of indoor maps

In fact, ROI of indoor maps will be high or low depending on the use case. It can help increase revenue or help cut costs in the sales or production business process. To clarify this issue, you can see the following example:

With smart buildings, using indoor maps will help owners clearly understand operating capacity and energy consumption in each space. This technology also improves the efficiency of effective tenant management. From the information provided by the map, building owners will have solutions to design the power system to optimize costs.

ROI in each case of indoor mapping application will be different

In addition, from the application of maps, building owners will have a plan to optimize the building’s layout. Renters also get a better experience. For this case, ROI from indoor mapping is the benefit of saving energy costs and increasing tenant satisfaction.

Marketing effectiveness when using ROI of indoor maps for customers

Many benefits customers receive when marketing campaigns use ROI of indoor maps. Specifically:

Increase revenue with retail products

This option will direct customers to find the product they need from the marketing information sent. Customers will tend to choose to buy these products when they do not need to go to the sales address. Many statistics show that using ROI of indoor maps can attract up to 40% of customers to choose to buy retail products. Sales can increase by 3 – 5%.

Effective marketing campaigns from indoor maps bring attractive revenue

Enhance the loyalty that customers have to sellers

Using ROI of indoor maps can help customers choose the products they need quickly and conveniently. This makes them feel satisfied with their choice. It is this satisfaction that will make customers come back to experience the product next time. Customer loyalty will also be enhanced when applying this marketing campaign.

Increase the ability to find the right target customers for your marketing campaign

Indoor maps with integrated positioning systems will provide sellers with a unique platform to help marketing campaigns accurately target target customers. Maps will integrate location-based services into indoor maps. Thus, sales units can provide customers with the promotions they need.

ROI of indoor maps is to increase customer reach

For example, a coffee shop in a shopping mall can easily send in-house special offers to mobile phones when customers pass by its store. This is an approach that can accurately target target customers, helping to increase the chances of selling products effectively. This marketing campaign through indoor map ROI will optimize the cost of conducting surveys and collecting data manually in the past.

Using ROI of indoor maps helps optimize marketing campaigns

Thanks to the feature of determining the location of ROI on the indoor map, sales units can arrange product displays appropriately. Additional promotions can be used to increase the likelihood that the product will reach customers. The effectiveness of the marketing campaign is also more effective

Increase work efficiency for sales staff

ROI of indoor maps in a marketing campaign represents more than just product consumption by customers. It is also about improving employee performance. With an in-house furniture table, the sales unit can cut down on unnecessary staff. Working efficiency with employees also increases thanks to that.

Improving employee productivity is ROI of indoor maps

The indoor map itself will help increase the ideal ROI when the seller owns agile, efficient employees, worthy of the seller’s rental costs. Once employees work with good performance, customer care results will also improve. The ability to make customers satisfied with the supplier’s service is also superior.

Note for using ROI of indoor maps in marketing campaigns

In order for sellers to receive ROI from indoor maps when conducting marketing, they need to pay attention to a lot of information. Although indoor maps are modern technology with very high efficiency. But only when it is used appropriately will ROI be high. Specifically:

– Indoor maps only really bring attractive ROI to marketing campaigns when applied in large spaces.

– Prioritize the use of indoor maps that do not require wifi, bluetooth signals or similar connections to more effectively reach customers. Because in reality, not every customer’s mobile device has these connections open. Especially older customers.

Choose a reputable indoor map provider to increase ROI when applying

Contact Digimap now if you want to get attractive indoor map ROI when implementing marketing campaigns. This is modern technology, bringing very high profit value. Not only are there simply financial benefits, but business expansion efficiency will also increase when using indoor maps. Just choose us, you will be satisfied when your advertising and marketing activities have such a smart “assistant”.