The concept of digital maps is no longer strange to many people. Digital maps have appeared in shopping centers. However, the benefits of digital maps and how to apply it in business at shopping centers today are still very few managers and investors paying attention because:

Currently, few businesses are using digital maps. You think investing in digital maps is risky
The business does not have qualified personnel to set up and operate it
Businesses have not yet evaluated the benefits that digital maps will bring in the future.
In the article below, Digimap will summarize 5 benefits of digital maps in shopping centers, helping managers visualize them clearly. From there, you can decide whether or not to apply them in shopping centers in the most effective way.

1 Detailed and intuitive instructions

In today’s modern world, saving time and enhancing customer experience are very important factors. This helps shopping centers improve competition and attract customers.

One of the major difficulties that customers face when going to a large-scale shopping center is that it is easy to get disoriented, easily causing loss of time and energy.

The benefit of the first digital map is that it helps customers easily navigate and find where they want to go. Compared to current maps, Digimap’s digital maps are capable of providing more intuitive and detailed information for each area, each floor and each store. Customers can easily determine their current location, destination and the most optimal route to travel.

Furthermore, advanced technologies are also integrated such as virtual reality (VR) and augmented reality (AR), helping to simulate 3D images of shopping centers. This helps provide customers with a more vivid and intuitive view. This not only makes it easy for customers to locate and navigate, but also creates a fun and unique shopping experience.

In addition, the current digitalization of maps also reflects the digitalization trend in the retail industry. Where the application of technology to business activities is becoming a decisive factor for success and sustainable development.

2. Benefits of digital maps in updating information

Shopping malls, home to a diverse range of shops and services, are always in the process of transformation and innovation. This is not only shown through expanding space and adding new stores, but also through organizing major events and special promotions. For customers who regularly shop here, updating information quickly and accurately is extremely important.

Some large shopping centers such as Vincom Center or Lotte Mall often have notable changes such as the introduction of high-end products from big brands. For a customer who wants to learn about this product, if they do not update information promptly, they may miss the best shopping opportunity.

Therefore, the benefits of digital maps in shopping centers are gradually becoming very practical. Not only does it help customers navigate the mall, it also keeps them quickly updated on any changes that take place.

With GIS and GPS technology, the benefits of digital maps are also reflected in accurately updating and managing geographic data. This helps businesses and customers easily grasp information and changes. Besides, displaying 3D maps helps users have a more intuitive and detailed view of the shopping center space.

3. Increase interactivity with digital map features

Today’s digital map is not just a traditional navigation tool, but its benefits and applications have gone much further.

Search integration: allows customers to filter and search stores by category, like fashion, food or entertainment. This helps customers quickly find where they want to go.
Detailed information: When choosing a store or service on it, customers can see detailed information about products, prices, promotions, and even reviews from other consumers.
Notifications and promotions: Customers can receive notifications about events, promotions or special offers based on their location on the map, helping them stay up to date and not miss out on any opportunities. Which association?
Optimize the experience: By taking advantage of interactive features that benefit from digital maps, shopping malls can collect feedback from customers and continue to improve the shopping experience based on this data.
Thus, the benefits of digital maps not only help customers navigate easily but also bring real value in enhancing the experience and interaction between customers and shopping centers.

4. Benefits of digital maps in data collection

The benefits of digital maps in shopping centers are not only providing directional information to customers but also becoming a valuable tool in data collection and analysis, thereby helping:

Track shopping behavior: Through collected data, shopping malls can track the stores that customers frequently visit, the products they are interested in, and the time they spend in each store.
Customer classification: Based on collected data, the center can classify customers into groups, such as regular customers, potential customers, or customers who easily give up.
Increase business efficiency: Customer information helps shopping malls improve services, products, and marketing, leading to increased sales and profits.
Feedback from customers: Digital maps can be integrated with feedback features, helping the center collect opinions from customers and continue to improve services.
Thus, collecting data from maps will help shopping centers understand and serve customers more effectively.

5. Analyzing customer behavior helps communicate effectively

The benefits of digital maps are opening up a new era in advertising and marketing. This is a new, creative and especially effective approach.

Using online technology combined with accurate measurement and data collection technology, map digitization has become one of the modern technological methods widely applied today.

Not only does it help build and manage information, it also provides the ability to describe detailed information such as: Store name, address and operating status on the map, helping businesses manage effectively and optimally. business optimization.

With information about shopping behavior and preferences, the center can build personalized marketing campaigns, such as discounts on favorite products or incentive programs specifically for certain customer groups.

Benefits of digital maps in analyzing customer behavior

Conclusion
Above, Digimap has compiled 5 benefits of digital maps in shopping centers.

Hopefully this article has helped administrators and investors have the most detailed view of the benefits of digital maps in today’s life. From there, you can make wise decisions in choosing digital map services for your business.