01.01
Booth heatmap = everyone wants it
Exhibitors sign up for premium booths without knowing real traffic numbers — and organizers have no data to defend or adjust pricing.
HCJ, FOODEX, TECHFEST, A80 — large scale, layouts change daily, catalogues run hundreds of pages. Digimap gives attendees booth search by name, category or number; gives exhibitors real leads via digital check-in; gives organizers booth heatmaps to negotiate placement next season.
Exhibitors sign up for premium booths without knowing real traffic numbers — and organizers have no data to defend or adjust pricing.
Catalogues print once, layouts change up to opening day — attendees get lost and miss the booths most worth visiting.
Business cards go into a fishbowl — nobody knows who checked in at which booth, and exhibitors can't prove ROI to rebook.
Real show floor — search by exhibitor name, category, booth code or number. Editable up to opening.
From the entrance to the right booth — shortest path, avoiding crowded aisles. Optional AR wayfinding for larger shows.
Every booth gets its own page: company, products, promos, demo slots — replaces the printed catalogue.
Attendees go to the booths they care about instead of wandering — even secondary booths get verifiable traffic.
Digital check-in tells exhibitors who visited and what they looked at — this season's ROI is next season's signed contract.
Traffic heatmaps turn premium pricing into a number — exhibitors accept it, organizers don't get squeezed.
