01.01
Hidden tenant = dead tenant
Stores in corners, side floors or behind columns get chronic low traffic — and when the lease ends, they don't renew.
Large mall, hundreds of stores, layout shifts by the quarter — shoppers get lost, tenants sit empty. Digimap builds a digital map on your actual floor plan, routes traffic to the right stores and returns the data you need to negotiate rent with numbers.
Stores in corners, side floors or behind columns get chronic low traffic — and when the lease ends, they don't renew.
Without wayfinding, shoppers visit 2–3 familiar stores and leave. Short dwell drags average spend down with it.
Nobody knows exactly which floor or aisle is busy — so rent is set on experience, and tenants push back on experience.
Real floor plan, multi-floor, search by tenant name or category — shoppers scan a QR and see the route to the door.
Traffic heatmap by hour, day and zone — see which aisles are main streets and which are dead ends.
Vouchers and promos trigger when a shopper walks past — tenants pay for real traffic, mall gains a new ad revenue stream.
Shoppers find hidden stores, dwell longer — tenants sell more and renew at higher rates.
Traffic heatmaps turn gut feel into numbers — both sides can agree on the same figure.
Location Marketing is premium inventory — tenants pay for walk-by traffic, mall earns on top of rent.
