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FIELD DISPATCH
Techfest Vietnam 2025: Khám phá sự kiện công nghệ lớn nhất năm cùng bản đồ số Digimap
Năm 2025 đánh dấu bước chuyển mình của Techfest khi sự kiện được tổ chức ngoài trời quanh khu vực Hồ Hoàn Kiếm.
Năm 2025 đánh dấu bước chuyển mình của Techfest khi sự kiện được tổ chức ngoài trời quanh khu vực Hồ Hoàn Kiếm.
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Hanoi, 12–14 Dec 2025 — Techfest Vietnam 2025 opened at Hoan Kiem Pedestrian Street in central Hanoi. For the first time, the full event moved outdoors — roughly 700 booths spread across the lakeside promenade, bringing startups, tech companies, and innovation to anyone walking by, not just registered attendees.
Techfest Vietnam is the National Innovation and Startup Festival, held annually under the auspices of the Ministry of Science and Technology. It brings together startups, investors, tech companies, research institutes, and government agencies — all in one venue to connect, exhibit, and debate the direction of Vietnam's innovation ecosystem.
The 2025 edition marked a clear shift: instead of conventional halls, the event moved to an open-air format around Hoan Kiem Lake. That change made the event more accessible to the general public and introduced new operational challenges — chief among them, helping thousands of visitors navigate ~700 booths across a sprawling outdoor venue.
Digimap deployed a digital map covering the entire event area. Attendees could look up any booth and get turn-by-turn directions directly in their phone browser — no app installation required. Key capabilities included:
An outdoor venue changes more fluidly than a fixed hall. The digital map let organizers update booth locations, schedules, and zone layouts in real time — reducing the load on on-site support staff and ensuring visitors always saw current information.
Once an event exceeds a few dozen booths, static signage starts to break down: visitors forget locations, printed maps go stale when layouts shift, and staff spend disproportionate time giving directions. Digital maps for exhibitions and events put wayfinding on each visitor's personal device — decentralized, always current, and available without queuing at an info desk. That is why major events in the region are treating venue mapping as standard infrastructure, not an optional add-on.
Techfest Vietnam 2025 is one of the clearest examples yet in Vietnam of what happens when a non-traditional venue format (outdoor, multi-zone, no fixed hall) meets the need for visitor orientation at scale. Digimap's presence here reflects a direction that event organizers across Vietnam and Southeast Asia are beginning to treat as a baseline requirement rather than a nice-to-have.
For event organizers, the calculus is straightforward: a visitor who cannot find a booth leaves without engaging with it. A visitor who finds it quickly has more time to attend seminars, explore adjacent zones, and return on subsequent days. Digital wayfinding is not a feature added for appearances — it directly affects how much value attendees extract from the time they invest in being there.
Techfest 2025's outdoor format at Hoan Kiem also raised the bar on what "finding your way" means. With no enclosed hall to constrain movement, and with booths spread across a lakeside promenade in multiple zones, orientation became the event's first practical challenge for every visitor — whether a seasoned attendee or a curious passerby. Digital maps address that challenge without requiring any change in visitor behavior: the map is on the device they already have in their pocket.
If you are planning an event, trade show, or exhibition and want to equip your venue with a digital map, get in touch with Digimap to discuss your specific requirements.