— BULLETIN.21
FIELD DISPATCH
Hướng dẫn triển khai hệ thống Indoor Map cho trung tâm thương mại và triển lãm
Quy trình từng bước để triển khai bản đồ số trong nhà — từ khảo sát mặt bằng, lựa chọn công nghệ đến vận hành và tối ưu.
Quy trình từng bước để triển khai bản đồ số trong nhà — từ khảo sát mặt bằng, lựa chọn công nghệ đến vận hành và tối ưu.
You have decided to deploy an indoor map for your 30,000 m² shopping mall. The next question is not "which software should I buy?" — it is "where do I start, who does what, and when does it go live?". This is the 9-phase guide — from site survey to ongoing operations — proven across dozens of projects in Vietnam, Japan and Southeast Asia.
Unlike installing a SaaS dashboard, an requires alignment between spatial data (accurate to the m²), positioning hardware (BLE/Wi-Fi/UWB) and integration with existing systems (POS, CRM, BMS). Skipping a phase means "beautiful on screen, blind in reality" — the map renders but does not know where users actually are.
The right approach: split the work into 9 clear phases, each with specific deliverables, defined roles and a checkpoint before moving to the next.
Workshop with property owners, operations managers and major tenants. Goal: agree on priority use cases (customer wayfinding / operations management / marketing analytics) and required accuracy (1–3 m for typical malls, sub-30 cm for warehouses or hospitals). Deliverable: technical requirements doc + constraints list (budget, launch deadline, systems to integrate).
Collect existing CAD/BIM drawings. Run on-site survey to verify layouts (drawings often drift after renovations): laser measuring, photographing reference points, mapping fixed equipment (elevators, escalators, emergency exits). For exhibitions, this phase is tied to the organizer’s layout and must finish at least 2 weeks before the event. Deliverable: corrected AutoCAD/SVG drawings + as-built photos.
Convert drawings into an interactive map — 2D, 3D or hybrid. Each POI (Point of Interest: store, booth, amenity, service area) is tagged with metadata: name, category, hours, image, short description. A pathfinding network is built so the routing algorithm can compute optimal paths. Deliverable: web/mobile-rendered map + POI database editable through a CMS.
Based on the accuracy locked in Phase 1, choose the positioning technology. Reference density: BLE beacons every 8–15 m (1–3 m accuracy), Wi-Fi positioning reusing existing APs (5–10 m), UWB anchors every 30–50 m (sub-30 cm). Process: RF heat-map survey, hardware install, per-zone calibration, accuracy verification via walk-test. A 30,000 m² mall typically needs 200–400 BLE beacons — hardware cost USD 50–100 each.
Indoor map rarely stands alone. Common integration points: CRM/loyalty (location-based vouchers), POS (correlate dwell time with sales), BMS (overlay IoT sensors on the map), existing mobile app (embedded SDK) and kiosks / digital signage (fullscreen web apps). Each integration needs a clear API contract and a staging environment before going to production.
POI metadata, user instructions, tooltips, promotional notifications — every word must be edited intentionally. For Vietnamese malls and exhibitions, at least 2 languages (vi + en); the Japanese market needs ja as well. Deliverable: marketing-approved content set; an update workflow defined upfront (who approves, go-live timing, version control).
Open access for staff, management and a small group of loyalty customers. Collect structured feedback: positioning errors (which area was wrong, by how much?), content errors (missing or mislabeled POIs), UX (search, navigation, rendering). Bugs are triaged by severity. This is the most important phase — skipping it costs you at public launch.
Roll out onboarding at customer touchpoints: QR code posters at entrances, in-app banners, push notifications to loyalty members. Train front-desk and security staff — they will be the first responders when something goes wrong. For shopping malls, tie launch to a major shopping event to maximize trial. For exhibitions and trade shows, go-live must coincide with opening day and be PR’d in the organizer’s official materials.
This is not the end — it is the longest part of the product lifecycle. Recurring work: update POIs as stores open or close, periodic BLE beacon battery checks (typical battery life 2–4 years), heat-map analysis to optimize layout, A/B testing of routing algorithms, feature expansion based on feedback (chatbot, AR navigation, integrated payments). The content update workflow must be standardized: who triggers it, who approves, what SLA.
Reference durations from real Digimap projects:
Common timeline killers: scope changes mid-project, slow approvals for hardware install permits, integration bugs with legacy systems, missing translated content.
Set 3 measurement points: month 1 (adoption + bug rate), month 3 (CX metrics: time-to-find reduced, info-desk requests reduced), month 6–12 (revenue impact: voucher CTR, dwell-time vs sales correlation, leverage data for tenant negotiations). Each milestone should have a pre-launch baseline — if you do not measure before, there is nothing to compare against after.
If you are at Phase 0 (still considering), request a live demo to see indoor map running in production. If you are at Phase 1 (early requirements), contact Digimap for a free site survey and receive a technical proposal + budget within 5 business days. Do not wait until your competitor launches first.